Low carb, big business

Firms are scrambling to cash in on diet trend

By Mike Ivey
September 25, 2003

Sara Dobbs lifted her small basket of groceries onto the checkout counter at Copps Food Center on Whitney Way.

In it: a dozen eggs, a pound of bacon, several cans of tuna and bottled water.

Low carb? You bet.

"So far it's working for me," said Dobbs, 32, a graduate student at the UW-Madison. "We'll see if I can stick with it."

If it seems like everybody and their sister are on a low-carb kick, it's probably because they are.

More than 80 percent of American adults now claim to follow some sort of low-carbohydrate diet, according to a new survey from the Supermarket Guru, a national grocery service...

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